In the innovation world we often hear about ROI or return on investment. One of the biggest challenges to the innovation process and achieving a high ROI is staying effective. The problem is that during the innovation process we come up against mental blocks, a lack of focus, and highly complex problems. It is easy to get to the point where we just don’t know where to start. If you find yourself at this point you are not being effective.

Here is a quick strategy to get around ineffectiveness: change your perspective. Pick a different perspective from the one you have been functioning in and get to work!

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Complacency can mean death for a company in today’s aggressive marketplace. Companies cannot accept a design or a process “because that is the way it’s always been”. It is no mystery that technology and innovation are Canada’s ticket to prolonged prosperity, but all too often, Canadian businesses often have difficulty in transforming their culture into one that fosters innovation. Often it is because management doesn’t know where to start.

A simple suggestion: begin by asking “why-s” questions. WHY does our company manufacture products the way we do? WHY is our design the way it is? WHY do we use the materials we do? WHY do we use the processes that we do? WHY is our plant organized the way it is? WHY do our clients buy our product/service?
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Hi and welcome to the first post of the Innovation blog.
I have a few goals for this blog:

1. Demystify – remove the fog and show how creativity and innovation are accessible to everyone. Educating and providing insight surrounding creative concepts.
2. Resource – present tools and resources to aid in innovation, creativity, and design.

Your comments are now and will be welcome. Share your ideas on innovation!!