Well the bloggsphere continues to buzz over EEStor’s ultra secret innovation; it’s a new type of battery currently referred to as an Electrical Energy Storage Units (EESU). According to the buzz that started in 2005 in late 2008 we would start seeing production of this secretive innovation. It is with that anticipation that I write this article.

Let me be the first to state that there are few things known for certain about EEStor and their Electrical Energy Storage Units. And that is just how EEStor wants it. Is the secrecy used to drive the hype… or to hide a flaw in the technology? I’ll let you decide. But one thing is certain, if the claims EEStor makes about their Electrical Energy Storage Units are true, then we are in for a Green Industrial Revolution.

Why the hype? Essentially using EESU which is 1/10th the weight of a lead-acid battery you could drive your car from Toronto to Montreal (543 km or 337 miles) on a 3 or 4 minute charge! Forget plugging your car in overnight! Better still the EESU doesn’t use chemicals it uses solid state technology so it is completely green.

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One of the most common struggles for any start-up business is answering the question how much should I charge. In my experience this is one of the best questions for a business owner to struggle through. The benefit to answering the “how much should I charge” question is that once you have answered it, you have understood your business and industry inside and out. This doesn’t happen overnight. In fact, it probably will take between one and three years.

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