I don’t know about you but whenever I am launching a new product one of the hardest things is finding the right price point. For me it starts something like this. Right after I come up with an innovative idea I jump to setting an initial price point. The next thing that happens is I start making sales projections. If I sell one hundred I will make this much profit. Of course I continue to increase the projections. What if I can sell five hundred, one thousand, or even one million? If I don’t like the projections, then I increase the price point and start making new projections. Now I beg to ask, is this process helpful? Or am I just revealing a level of greed? There are three things I always take from this process and none of them are the actual price point.

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