What is So Special about a Culture of Innovation?
Most people whether they dislike change or not, understand that there is underlying value in a culture of innovation. But what really is so special about a culture of innovation?
The special thing about an innovative culture is that each new innovation leads to new innovation opportunities (see also Everything Has Already Been Invented). That means that an innovative culture builds on itself. Instead of using up its resources, innovation is a renewable resource and the more it is renewed the more it can occur.
Take a look a Google, HP, Apple, Electronic Arts or any other innovative company and you will see example of what I am talking about. Let me show you what I mean. While Apple did not invent the mp3 music format or the first mp3 player, look at the innovation progression their organization took:
1) MP3 music compression lead to iTunes music player.
2) The iTunes music player lead to the iPod.
3) The iPod and iTunes lead to the iTunes music store.
4) All of the above lead to the video iPod…and eventually the iPhone.
For more information on the timeline of the iPod visit Dennis Lloyd’s article Key Milestones in the Life of the iPod.
So the special thing about having a culture of innovation is that innovation is a renewable resource and one innovation leads to another innovation opportunity. If you need help starting a culture of innovation see The Number One Way to Encourage a Culture of Innovation.
