Test Before You Invest $85,000
Saturday, November 24th, 2007
The CBC carries a show called Dragon’s Den where inventors and entrepreneurs pitch their innovations to “big time” investors. As you would expect some ideas presented on the show are good and others are not. But one lesson everyone needs to learn is to test before you invest $85,000.
Entrepreneurs Lynden Salandy & Michelle King invented the Carry Comfort after discovering how un-hygienic public seats are. Carry Comfort is a hygienic seat cover for airplanes, buses, or other public seats. Now this is not the worst idea, as it has merit and solves a real issue. However, you must test before you invest!
Lynden was so convinced that the Carry Comfort would be a major success that he sold his house and invested his personal savings. He invested $85,000 with Carry Comfort and has zero sales!

Most people whether they dislike change or not, understand that there is underlying value in a culture of innovation. But what really is so special about a culture of innovation?
Return on investment (ROI) is a term you can seemingly never escape. Almost always ROI refers to financial return on financial investment. Without doubt ROI is a key indicator of the value of any investment. However, there are some cases where an investment can have intangible returns.
In 1899 Charles H. Duell, the Commissioner at U.S. Office of Patents, was quoted as saying, “everything that can be invented has been invented.” In Charles’ defense I am sure he had seen the oddest and most un-innovative inventions. Nonetheless, I would like to propose that innovation will never cease.