Buried Treasures – Innovation Quick Tip
I was reading a very politically-correct article the other day in which the author suggested, “let’s focus on solutions, not problems.” It suddenly struck me that this is part of the reason for Canada’s lack of achievement in innovation. We are afraid to focus on problems. In our culture, the word “problem” conjures up emotions of fear, anxiety, and panic. For myself, on the other hand, there is nothing more exciting than facing a difficult problem. Why? Problems point us in the direction of hidden opportunities. They are the “X” that marks the spot where the hidden “treasures” of your business are buried.
For those companies that are willing to focus on these problems and take the time to clearly define the issues, innovative solutions will follow. These are the “buried treasures”, the hidden business opportunities that are available for companies that are willing to invest the time and effort to discover them. These innovations will help your company improve its market share and increase its margins. So don’t shy away from problems and ignore them out of fear or anxiety.
Written by Guest Blogger: Tim Burke, P. Eng., President, Quark Engineering and Development Inc.
