Why do great ideas fail? Why does a seemingly great innovation die in the starting gate? The answer is often assumptions. Assumptions kill innovation.

Don’t get me wrong. You need to make assumptions during the innovation process otherwise everything will take twice as long. However, be careful about hidden assumptions; the ones you make but do not recognize.

A hidden assumption quickly becomes an accepted truth based upon perceived reality. It is then allowed to linger and then just as the innovation is about to become the next big thing, that hidden assumption rears its ugly head and the innovation dies.

Learn more about assumptions and some of the most famous assumptions ever made.

This entry was posted on Tuesday, June 5th, 2007 at 11:52 pm and is filed under Innovation Concepts. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.